About Fun Bike Center – Your Motorcycle Dealership in Lakeland, FL
About Fun Bike Center Motorsports – Powersports Dealer in Lakeland, FL
Serving Central Florida Powersports Enthusiasts for More Than 30 Years
Fun Bike Center Motorsports has been serving riders and powersports enthusiasts throughout Lakeland, Polk County and Central Florida for more than 30 years.
Founded in the early 1990s by Daniel J. Dorsch, Fun Bike Center began as a small Honda dealership on Gary Road and has grown into a full-service powersports destination in Lakeland, Florida.
Today, our 60,000-square-foot dealership on a 5.5-acre campus brings new and pre-owned vehicle sales, financing, trade-ins, parts and accessories, professional service and repair, and custom powersports builds together in one convenient location.
Through decades of growth, our focus has remained the same: build lasting relationships with our customers, provide knowledgeable support before and after the sale, and share our passion for motorcycles, ATVs, UTVs, side-by-sides and personal watercraft with the Central Florida community.
Our Story – A Dream Come True
Some dealership stories are best told by the people who have lived them.
Dave Dorsch, better known to generations of Fun Bike Center customers as “Uncle Dave,” has served as General Manager since 1993. Hear Uncle Dave share some of the history behind Fun Bike Center Motorsports and the people who helped turn the dealership into what it is today.
From our beginnings as a small powersports dealership to today's full-service operation, Fun Bike Center has grown alongside the riders, families and communities we serve.
A Family Story Featured in The Ledger
Fun Bike Center Motorsports' family story has also received recognition from the local community.
In 2015, The Ledger featured the Dorsch family and Fun Bike Center Motorsports in the article:
“Any Way You Spin It, It's a Family Affair”
The story provides another look at the people, family relationships and history behind the dealership.
Factory-Authorized Powersports Sales & Service
Fun Bike Center Motorsports is a factory-authorized sales and service dealership for Honda, Kawasaki, Yamaha WaveRunners, Triumph and Royal Enfield.
Our factory-authorized lineup includes:
Honda Motorcycles, ATVs, UTVs & Generators
Shop Honda motorcycles, scooters, dirt bikes, ATVs, UTVs and side-by-sides, including popular Honda Pioneer and Honda Talon models.
Fun Bike Center also stocks Honda generators for portable, recreational and home power needs.
Kawasaki Motorcycles, UTVs, ATVs & Jet Ski Personal Watercraft
Our Kawasaki lineup includes motorcycles, dirt bikes, ATVs, UTVs and side-by-sides, including Kawasaki MULE, Teryx and RIDGE models.
Fun Bike Center also offers Kawasaki Jet Ski personal watercraft.
Yamaha WaveRunner Personal Watercraft
Fun Bike Center is a factory-authorized Yamaha WaveRunner dealer, offering Yamaha personal watercraft and PWCs for recreation and fun on the water.
Triumph Motorcycles & Off-Road Models
We are a factory-authorized Triumph motorcycle dealer, offering Triumph street motorcycles along with Triumph off-road and dirt bike models.
Royal Enfield Motorcycles
Fun Bike Center is also a factory-authorized Royal Enfield motorcycle dealer, offering Royal Enfield motorcycles from our Lakeland dealership.
In addition to our New Inventory, Fun Bike Center maintains a constantly changing selection of Pre-Owned Inventory representing many popular powersports manufacturers.
More Than a Place to Buy Your Next Vehicle
Buying your vehicle can be the beginning of your relationship with Fun Bike Center—not the end of it.
Factory-Authorized Service & Repair
Our Service Department provides professional motorcycle, ATV, UTV, side-by-side and personal watercraft maintenance and repair.
Our experienced team includes factory-trained technicians for the manufacturers we represent and can assist with routine maintenance, diagnostics, repairs, accessory installation, and applicable factory warranty and recall work.
Whether you're riding on the road, trail or water, our goal is to help keep your vehicle ready for your next adventure.
OEM & Aftermarket Parts and Accessories
Our Parts & Accessories Department helps riders find OEM and aftermarket parts, accessories, tires, wheels, riding gear and apparel for a wide range of powersports vehicles.
For the factory-authorized brands we represent, our team can help identify available genuine OEM parts and accessories. We also work with popular aftermarket products for motorcycles, ATVs, UTVs, side-by-sides and personal watercraft from many other manufacturers.
Custom Powersports Builds
Have a vision for your machine?
Our FBC Customs team can help customers plan and professionally install custom parts and accessories for motorcycles, ATVs, UTVs, side-by-sides and personal watercraft.
Our customization capabilities extend beyond the manufacturers we sell new. We regularly work with popular platforms including Honda Pioneer and Talon, Kawasaki MULE, Teryx and RIDGE, Polaris RZR and RANGER, and Can-Am Defender and Maverick models.
Visit our FBC Custom Build Gallery for ideas and inspiration for your next project.
Powersports Financing
Our Financing Department can help qualified customers explore available financing options for new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, personal watercraft and other eligible powersports vehicles.
Awards & Recognition
Fun Bike Center Motorsports has earned recognition from powersports manufacturers, industry organizations and our local community over the years.
Selected awards and recognition include:
- Dealernews Top 100 Dealer Award
- Powersports Business Power 50 Dealer Award
- Kawasaki Ichiban Gold Award
- Kawasaki Ichiban Silver Award
- American Honda Finance Council of Excellence Award
- Yamaha White Diamond Award
- The Lakeland Ledger Best of the Best Award – ATV Dealer Category for Lakeland and Polk County
We're proud of these honors because they represent more than a trophy or title. They reflect the work of our employees and the relationships we've built with generations of customers throughout Central Florida.
Why Choose Fun Bike Center Motorsports?
More Than 30 Years in the Powersports Business
Fun Bike Center has served Central Florida powersports customers since the early 1990s.
Our history gives customers an established dealership they can return to for their next vehicle, scheduled maintenance, repair, parts purchase, accessory upgrade or custom project.
Factory-Authorized Manufacturers
As a factory-authorized dealership for Honda, Kawasaki, Yamaha WaveRunners, Triumph and Royal Enfield, we provide vehicle sales, genuine OEM parts and accessories, and factory-authorized support for the brands we represent.
Sales, Financing, Parts & Service in One Location
Our Lakeland campus brings together:
- New and pre-owned powersports vehicle sales
- Financing
- Trade-ins and vehicle valuations
- Parts and accessories
- Riding gear and apparel
- Professional service and repair
- Applicable warranty and recall work
- Custom builds and accessory installation
Our goal is to be a resource for customers throughout the entire ownership experience.
A Large Selection You Can Experience in Person
Online research is a great place to start, but motorcycles, ATVs, UTVs and personal watercraft are products customers often want to see and experience in person.
Visit our Lakeland showroom to compare vehicles, talk with our team and find the machine that fits the way you ride, work or play.
Service After the Sale
Our commitment doesn't stop when you leave the dealership with your vehicle.
From routine maintenance and repairs to parts, accessories and future customization, Fun Bike Center is here to support customers long after the original purchase.
Local Roots & Community Relationships
Fun Bike Center Motorsports has deep roots in Lakeland and Polk County, and many of the relationships we've built with customers span years and generations.
We're proud to employ local team members, support our community and serve riders throughout Central Florida.
Serving Lakeland, Polk County & Central Florida
Conveniently located in Lakeland, Florida, Fun Bike Center Motorsports serves powersports enthusiasts throughout Polk County and Central Florida.
Customers regularly visit us from Lakeland, Auburndale, Winter Haven, Bartow, Plant City, Mulberry, Polk City, Lake Alfred, Haines City, Davenport, Kissimmee, Lake Wales, Zephyrhills, Brandon and surrounding communities.
Whether you're searching for a motorcycle dealer, ATV dealer, UTV or side-by-side dealer, personal watercraft dealer, powersports service center, parts and accessories department or custom powersports shop in Central Florida, our team is ready to help.
Visit Fun Bike Center Motorsports
Come experience Fun Bike Center Motorsports for yourself.
Fun Bike Center Motorsports
1845 E. Memorial Blvd.
Lakeland, FL 33801
Call or text Fun Bike Center Motorsports at 863-688-3333.
Let's Have Some Fun!