About Us

At Fun Bike Center Motorsports, our customers come first.

Fun Bike Center Motorsports has been serving riders in Central Florida for more than 30 years. Founded in the early 1990s by Daniel J. Dorsch, what began as a small Honda dealership on Gary Road has grown into one of the largest and most respected powersports dealerships in the country.

Today, Fun Bike Center Motorsports is your one-stop destination for motorcycles, ATVs, UTVs, scooters, personal watercraft, and power equipment—offering both new and pre-owned models from the industry’s leading brands. Our 60,000 sq. ft. dealership sits on a 5.5-acre campus in Lakeland, FL, and features a massive showroom, a fully stocked parts and accessories department, and a wide selection of riding gear, apparel, tires, and wheels.

Our award-winning Service Department is staffed with factory-trained, certified technicians who have access to state-of-the-art tools and facilities. Whether it’s routine maintenance, performance upgrades, or major repairs, we’re committed to keeping you on the road, trail, or water with confidence.

Recognized annually with industry honors such as the Dealernews Top 100, Fun Bike Center Motorsports is proud to be ranked among the very best dealerships in North America.

At Fun Bike Center Motorsports, our mission is simple: deliver outstanding service, expert knowledge, and the best selection of powersports vehicles and accessories—backed by a team that shares your passion for the ride.

Stop by today and experience why riders from all over Florida choose Fun Bike Center Motorsports. We look forward to welcoming you! Let's Have Some Fun!

Why Buy From Fun Bike Center Motorsports?

Convenience – Located right here in Lakeland, Fun Bike Center Motorsports gives you easy access to one of the largest selections of motorcycles, ATVs, UTVs, scooters, and watercraft in Florida. Our knowledgeable team is on-site to answer your questions, and you can see, sit on, and even test ride before you buy.

Relationships – When you purchase from Fun Bike Center, you’re not just buying a machine—you’re joining our family of riders. Our team takes pride in building long-term relationships, so you always know who to turn to for advice, upgrades, or your next ride.

Service After the Sale – Our factory-trained and certified technicians make sure you’re taken care of long after you leave the showroom. Customers who buy from us are always a priority when it comes to scheduling service, repairs, or performance upgrades.

Supporting the Community – Every purchase at Fun Bike Center helps keep jobs local and supports the Lakeland and Central Florida economy. We’re proud to give back through community involvement and by keeping riders on the road, trails, and water right here at home.

Fun Bike Center Motorsports is conveniently located near the areas of Lakeland, Bartow, Winter Haven, Plant City, Haines City.