About Us

At Fun Bike Center Motorsports, our customers come first.

Fun Bike Center Motorsports was founded by Daniel J. Dorsch, who purchased the local Honda motorcycle dealership on Gary Road in the early 1990's.

Today, Fun Bike Center Motorsports is one of the largest and most respected motorcycle dealerships in the country. Fun Bike Center Motorsports is a full service motorcycle, ATV, scooter, and personal watercraft super center. We sell new and used motorcycle, ATV, UTV, scooter, power equipment and personal watercraft of all makes and models. We have a full stock of parts, accessories, tires, wheels and apparel for every motorsports enthusiast. Our full service center features state of the art facilities and factory certified technicians.

Fun Bike Center Motorsports is an annual recipient of numerous industry awards including the prestigious Dealernews Top 100, which is reserved for the 100 best dealerships in North America.

We have been doing business in Lakeland, FL for well over 20 years. Stop in and check out our beautiful 60,000 sq. ft. dealership that sits on our 5.5 acre campus located at 1845 E. Memorial Blvd. Lakeland, FL 33801.

Welcome to Fun Bike Center Motorsports where we are ready to provide you with excellent service! Feel free to take a look around!

Why Purchase from Your Local Dealer?

Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Fun Bike Center Motorsports is conveniently located near the areas of Lakeland, Bartow, Winter Haven, Plant City, Haines City.